Feed aggregator

Netflix To Take On Google and Amazon By Building Its Own Ad Server

Slashdot.org - Wed, 05/15/2024 - 20:25
Lauren Forristal writes via TechCrunch: Netflix announced during its Upfronts presentation on Wednesday that it's launching its own advertising technology platform only a year and a half after entering the ads business. This move pits it against other industry heavyweights with ad servers, like Google, Amazon and Comcast. The announcement signifies a significant shake-up in the streaming giant's advertising approach. The company originally partnered with Microsoft to develop its ad tech, letting Netflix enter the ad space quickly and catch up with rivals like Hulu, which has had its own ad server for over a decade. With the launch of its in-house ad tech, Netflix is poised to take full control of its advertising future. This strategic move will empower the company to create targeted and personalized ad experiences that resonate with its massive user base of 270 million subscribers. [...] Netflix didn't say exactly how its in-house solution will change the way ads are delivered, but it's likely it'll move away from generic advertisements. According to the Financial Times, Netflix wants to experiment with "episodic" campaigns, which involve a series of ads that tell a story rather than delivering repetitive ads. During the presentation, Netflix also noted that it'll expand its buying capabilities this summer, which will now include The Trade Desk, Google's Display & Video 360 and Magnite as partners. Notably, competitor Disney+ also has an advertising agreement with The Trade Desk. Netflix also touted the success of its ad-supported tier, reporting that 40 million global monthly active users opt for the plan. The ad tier had around 5 million users within six months of launching.

Read more of this story at Slashdot.

US Regulators Approve Rule That Could Speed Renewables

Slashdot.org - Wed, 05/15/2024 - 19:45
Longtime Slashdot reader necro81 writes: The U.S. Federal Energy Regulatory Commission (FERC), which controls interstate energy infrastructure, approved a rule Monday that should boost new transmission infrastructure and make it easier to connect renewable energy projects. (More coverage here, here, and here.) Some 11,000 projects totaling 2,600 GW of capacity are in planning, waiting to break ground, or connect to the grid. But they're stymied by the need for costly upgrades, or simply waiting for review. The frustrations are many. Each proposed project undergoes a lengthy grid-impact study and assessed the cost of necessary upgrades. Each project is considered in isolation, regardless of whether similar projects are happening nearby that could share the upgrade costs or auger different improvements. The planning process tends to be reactive -- examining only the applications in front of them -- rather than considering trends over the coming years. It's a first-come, first-served queue: if one project is ready to break ground, it must wait behind another project that's still securing funding or permitting. Two years in development, the dryly-named Improvements to Generator Interconnection Procedures and Agreements directs utility operators to plan infrastructure improvements with a 20-yr forecast of new energy sources and increased demand. Rather than examining each project in isolation, similar projects will be clustered and examined together. Instead of a First-Come, First-Served serial process, operators will instead examine First-Ready, allowing shovel-ready projects to jump the queue. The expectation is that these new rules will speed up and streamline the process of developing and connecting new energy projects through more holistic planning, penalties for delays, sensible cost-sharing for upgrades, and justification for long-term investments.

Read more of this story at Slashdot.

UK Police Could Get Ghostbusters-style Backpack Devices To Halt Ebike Getaways

Slashdot.org - Wed, 05/15/2024 - 19:01
Police officers in Britain could be armed with Ghostbusters-style devices that fire electromagnetic rays to shut down the engines of ebikes being used in a crime. From a report: Gavin Stephens, chair of the National Police Chiefs' Council (NPCC), said the weapon was in development and could be months away from being available, though it is expected to be longer than that. He said it would be housed in a backpack, reminiscent of the equipment used in the Ghostbusters series of movies. It could tackle crime linked to newer vehicles such as electric bikes and electric scooters. The device is being developed with the Defence Science and Technology Lab, which is overseen by the Ministry of Defence, alongside other technological innovations that British police are hoping to use. It would fire an electromagnetic pulse at a vehicle that an officer wants to stop because the rider is suspected of involvement in a crime. The electromagnetic weapon works by tricking the engine into thinking it is overheating, which shuts down the engine and brings the vehicle to a stop. It requires a line of sight to work, Stephens said. Stephens told a media briefing: "Basically, it interferes with the electric motor, to trick the electric motor into thinking it is overheating. It sends a signal to confuse the electric motor. All these electric motors apparently have an inbuilt safety system that if it thinks it's overheating, it shuts down. At the minute, it's like a ginormous backpack." The equipment was demonstrated to police leaders at the Farnborough technology show earlier this year. Stephens said: "They were also telling me it has the potential to be useful with normal combustion engine vehicles."

Read more of this story at Slashdot.

Arizona Accuses Amazon of Unfair, Deceptive Business Practices

Slashdot.org - Wed, 05/15/2024 - 18:20
Arizona Attorney General Kris Mayes filed two lawsuits Wednesday against the international online retail giant Amazon.com, accusing it of deceptive and unfair business practices. Courthouse News Service: The two lawsuits, filed in state court, say Amazon's Prime cancellation process and the algorithm that decides whether a product is offered through a "buy now" or "add to cart" option violate the Arizona Consumer Fraud Act and the Arizona Uniform State Antitrust Act. Mayes, a Democrat, accuses Amazon of artificially inflating prices and boxing our third-party retailers that rely on the site for business. "Amazon must be held accountable for these violations of our state laws," Mayes said in a statement. "No matter how big and powerful, all businesses must play by the same rules and follow the same laws as everyone else."

Read more of this story at Slashdot.

Quantum Internet Draws Near Thanks To Entangled Memory Breakthroughs

Slashdot.org - Wed, 05/15/2024 - 17:40
An anonymous reader quotes a report from New Scientist: Efforts to build a global quantum internet have received a boost from two developments in quantum information storage that could one day make it possible to communicate securely across hundreds or thousands of kilometers. The internet as it exists today involves sending strings of digital bits, or 0s and 1s, in the form of electrical or optical signals, to transmit information. A quantum internet, which could be used to send unhackable communications or link up quantum computers, would use quantum bits instead. These rely on a quantum property called entanglement, a phenomenon in which particles can be linked and measuring one particle instantly influences the state of another, no matter how far apart they are. Sending these entangled quantum bits, or qubits, over very long distances, requires a quantum repeater, a piece of hardware that can store the entangled state in memory and reproduce it to transmit it further down the line. These would have to be placed at various points on a long-distance network to ensure a signal gets from A to B without being degraded. Quantum repeaters don't yet exist, but two groups of researchers have now demonstrated long-lasting entanglement memory in quantum networks over tens of kilometers, which are the key characteristics needed for such a device. Can Knaut at Harvard University and his colleagues set up a quantum network consisting of two nodes separated by a loop of optical fibre that spans 35 kilometers across the city of Boston. Each node contains both a communication qubit, used to transmit information, and a memory qubit, which can store the quantum state for up to a second. "Our experiment really put us in a position where we're really close to working on a quantum repeater demonstration," says Knaut. To set up the link, Knaut and his team entangled their first node, which contains a type of diamond with an atom-sized hole in it, with a photon that they sent to their second node, which contains a similar diamond. When the photon arrives at the second diamond, it becomes entangled with both nodes. The diamonds are able to store this state for a second. A fully functioning quantum repeater using similar technology could be demonstrated in the next couple of years, says Knaut, which would enable quantum networks connecting cities or countries. In separate work, Xiao-Hui Bao at the University of Science and Technology of China and his colleagues entangled three nodes together, each separated by around 10 kilometers in the city of Hefei. Bao and his team's nodes use supercooled clouds of hundreds of millions of rubidium atoms to generate entangled photons, which they then sent across the three nodes. The central of the three nodes is able to coordinate these photons to link the atom clouds, which act as a form of memory. The key advance for Bao and his team's network is to match the frequency of the photons meeting at the central node, which will be crucial for quantum repeaters connecting different nodes. While the storage time was less than Knaut's team, at 100 microseconds, it is still long enough to perform useful operations on the transmitted information.

Read more of this story at Slashdot.

Google Opens Up Its Smart Home To Everyone

Slashdot.org - Wed, 05/15/2024 - 17:00
Google is opening up API access to its Google Home smart home platform, allowing app developers to access over 600 million connected devices and tap into the Google Home automation engine. In addition, Google announced that it'll be turning Google TVs into Google Home hubs and Matter controllers. The Verge reports: The Home APIs can access any Matter device or Works with Google Home device, and allows developers to build their own experiences using Google Home devices and automations into their apps on both iOS and Android. This is a significant move for Google in opening up its smart home platform, following shutting down its Works with Nest program back in 2019. [...] The Home APIs are already available to Google's early access partners, and Google is opening up a waitlist for any developer to sign up today. "We are opening up access on a rolling basis so they can begin building and testing within their apps," Anish Kattukaran, head of product at Google Home and Nest, told The Verge. "The first apps using the home APIs will be able to publish to the Play and App stores in the fall." The access is not just limited to smart home developers. In the blog post, Matt Van Der Staay, engineering director at Google Home, said the Home APIs could be used to connect smart home devices to fitness or delivery apps. "You can build a complex app to manage any aspect of a smart home, or simply integrate with a smart device to solve pain points -- like turning on the lights automatically before the food delivery driver arrives." The APIs allow access to most devices connected to Google Home and to the Google Home structure, letting apps control and manage devices such as Matter light bulbs or the Nest Learning Thermostat. They also leverage Google Home's automation signals, such as motion from sensors, an appliance's mode changing, or Google's Home and Away mode, which uses various signals to determine if a home is occupied. [...] What's also interesting here is that developers will be able to use the APIs to access and control any device that works with the new smart home standard Matter and even let people set up Matter devices directly in their app. This should make it easier for them to implement Matter into their apps, as it will add devices to the Google Home fabric, so they won't have to develop their own. In addition, Google announced that it's vastly expanding its Matter infrastructure by turning Google TVs into Google Home hubs and Matter controllers. Any app using the APIs would need a Google hub in a customer's home in order to control Matter devices locally. Later this year, Chromecast with Google TV, select panel TVs with Google TV running Android 14 or higher, and some LG TVs will be upgraded to become Google Home hubs. Additionally, Kattukaran said Google will upgrade all of its existing home hubs -- which include Nest Hub (second-gen), Nest Hub Max, and Google Wifi -- with a new ability called Home runtime. "With this update, all hubs for Google Home will be able to directly route commands from any app built with Home APIs (such as the Google Home app) to a customer's Matter device locally, when the phone is on the same Wi-Fi network as the hub," said Kattukaran. This means you should see "significant latency improvements using local control via a hub for Google Home," he added.

Read more of this story at Slashdot.

Apple Brings Eye-Tracking To Recent iPhones and iPads

Slashdot.org - Wed, 05/15/2024 - 16:20
This week, in celebration of Global Accessibility Awareness Day, Apple is introducing several new accessibility features. Noteworthy additions include eye-tracking support for recent iPhone and iPad models, customizable vocal shortcuts, music haptics, and vehicle motion cues. Engadget reports: The most intriguing feature of the set is the ability to use the front-facing camera on iPhones or iPads (at least those with the A12 chip or later) to navigate the software without additional hardware or accessories. With this enabled, people can look at their screen to move through elements like apps and menus, then linger on an item to select it. That pause to select is something Apple calls Dwell Control, which has already been available elsewhere in the company's ecosystem like in Mac's accessibility settings. The setup and calibration process should only take a few seconds, and on-device AI is at work to understand your gaze. It'll also work with third-party apps from launch, since it's a layer in the OS like Assistive Touch. Since Apple already supported eye-tracking in iOS and iPadOS with eye-detection devices connected, the news today is the ability to do so without extra hardware. [...] There are plenty more features coming to the company's suite of products, including Live Captions in VisionOS, a new Reader mode in Magnifier, support for multi-line braille and a virtual trackpad for those who use Assistive Touch. It's not yet clear when all of these announced updates will roll out, though Apple has historically made these features available in upcoming versions of iOS. With its developer conference WWDC just a few weeks away, it's likely many of today's tools get officially released with the next iOS. Apple detailed all the new features in a press release.

Read more of this story at Slashdot.

Android 15 Gets 'Private Space,' Theft Detection, and AV1 Support

Slashdot.org - Wed, 05/15/2024 - 15:40
An anonymous reader quotes a report from Ars Technica: Google's I/O conference is still happening, and while the big keynote was yesterday, major Android beta releases have apparently been downgraded to Day 2 of the show. Google really seems to want to be primarily an AI company now. Android already had some AI news yesterday, but now that the code-red requirements have been met, we have actual OS news. One of the big features in this release is "Private Space," which Google says is a place where users can "keep sensitive apps away from prying eyes, under an additional layer of authentication." First, there's a new hidden-by-default portion of the app drawer that can hold these sensitive apps, and revealing that part of the app drawer requires a second round of lock-screen authentication, which can be different from the main phone lock screen. Just like "Work" apps, the apps in this section run on a separate profile. To the system, they are run by a separate "user" with separate data, which your non-private apps won't be able to see. Interestingly, Google says, "When private space is locked by the user, the profile is paused, i.e., the apps are no longer active," so apps in a locked Private Space won't be able to show notifications unless you go through the second lock screen. Another new Android 15 feature is "Theft Detection Lock," though it's not in today's beta and will be out "later this year." The feature uses accelerometers and "Google AI" to "sense if someone snatches your phone from your hand and tries to run, bike, or drive away with it." Any of those theft-like shock motions will make the phone auto-lock. Of course, Android's other great theft prevention feature is "being an Android phone." Android 12L added a desktop-like taskbar to the tablet UI, showing recent and favorite apps at the bottom of the screen, but it was only available on the home screen and recent apps. Third-party OEMs immediately realized that this bar should be on all the time and tweaked Android to allow it. In Android 15, an always-on taskbar will be a normal option, allowing for better multitasking on tablets and (presumably) open foldable phones. You can also save split-screen-view shortcuts to the taskbar now. An Android 13 developer feature, predictive back, will finally be turned on by default. When performing the back gesture, this feature shows what screen will show up behind the current screen you're swiping away. This gives a smoother transition and a bit of a preview, allowing you to cancel the back gesture if you don't like where it's going. [...] Because this is a developer release, there are tons of under-the-hood changes. Google is a big fan of its own next-generation AV1 video codec, and AV1 support has arrived on various devices thanks to hardware decoding being embedded in many flagship SoCs. If you can't do hardware AV1 decoding, though, Android 15 has a solution for you: software AV1 decoding.

Read more of this story at Slashdot.

Announcing MousePhotos.com – An easier way to copy your Disney Photos to Google Photos

BrandonChecketts.com - Wed, 05/15/2024 - 15:11

I’ve always found it a pain to copy Disney PhotoPass photos over to my Google Photos account. You have to download them individually (a huge pain), or in batches of zip files, which fails if you select too many, and when it does work, then have to be extracted. Finally, you can upload them to Google Photos.

So I built a small app that does it much easier. Just install the MousePhotos chrome extension. It reads in all of your photos without you having to download them. On the mousephotos site, you create an album and select your photos and it will copy them over to Google Photos in a couple minutes. You can make separate albums for separate trips pretty easily.

I realize it’s a pretty niche audience, but it saves me about 15-30 minutes of tedious work from each trip to Walt Disney World, so I think other people will find it useful as well. Get Started at MousePhotos.com. Use the coupon code ’roundsphere-friends’ for 50% off the posted prices.

The post Announcing MousePhotos.com – An easier way to copy your Disney Photos to Google Photos appeared first on Brandon Checketts.

Categories: Web

100 things we announced at I/O 2024100 things we announced at I/O 2024Contributor

GoogleBlog - Wed, 05/15/2024 - 15:00
Learn more about (almost) everything announced at Google I/O 2024.Learn more about (almost) everything announced at Google I/O 2024.
Categories: Technology

Syndicate content
Comment